win designers Mary-Kate and Ashley Olsen invited the fashion set to their New York headquarters bright and early on Monday morning for a friendly get together to present their latest ultra-minimalistic über-luxe collection. The diminutive duo mingled with guests as their discrete staff pointed out that all of the vintage 1940s and 1950s furniture, by the likes of Edward Wormley, Ernest Lichtblau and Finn Juhl, that beautifully decorated the space — about 50 pieces in all — was also for sale right alongside the clothing and accessories. Prices upon request, bien sûr.
How chic to be such agreeable hosts that they are willing to sell the chairs right out from under them to those who want to truly buy into their curated aesthetic? As it was, the duo did end up sitting relaxed on the floor to watch their presentation when it became apparent that there were more guests than seats to accommodate everyone.
This simple gesture really seemed to personify the ethos of The Row. Nothing here is forced, everything is made for comfort, ease of movement and a zen-like approach to fashion. The style, in the form of long and lean jackets, slim silk dresses, easy cut high-waisted trousers and cashmere turtleneck sweaters, spoke to a rarefied clientele that doesn’t need any outward approval. They clearly know who they are, what they want and will look to The Row to give it to them.
I am betting that many of them will have this season’s stunning lavender astrakhan overcoat at the top of their order list. It was the pinnacle of a collection that took chic understatement to new heights.