It was smooth sailing for the T.H. Atlantic on Monday afternoon. Tommy Hilfiger’s faux turn-of-the-century passenger liner was docked inside the massive Park Avenue Armory in New York. On its top deck, between the shuffle board and the deck chairs, Hilfiger went full sails with a nautical themed collection.
Hilfiger knows how to take a concept and squeeze every last drop of creativity out of it. So of course there were many renditions of the classic sailor stripes, from leather tops and sweaters to dresses, both silk and sequins. There were also gold buttoned pea coats, retro navy overalls and high-waisted sailor paints. All of it was balanced by a number of silk printed dresses that gave a nod to the 1930s and looked particularly girly when paired with rhinestone tiaras, perhaps a nod to American heiresses on their first transatlantic crossing.
But the show wasn’t the only voyage Hilfiger was taking his audience on. The designer has been a keen supporter of all things social media and high tech. So this season, to make his worldwide fan base feel even more at home, he created a special Insta-pit with a unique perspective of the show, exclusively available to some of the leading Instagram photographers working today.
He also dove into the world of Snapchat right before the show, kicking it off with model Gigi Hadid, who opened and closed the show. Oh and he also teamed up with GPS Radar for an Apple Watch app designed to give guests who own the watch fast pass access and a feed filled with curated content from the show.
Just like his massive cruise ship, it looks as if Hilfiger has set his sartorial course and is ready for new adventures.